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Esteban Poudrier · Transcript · · Updated

f*ck it here's exactly how to find winning products for AI organic – Transcript

Video by Esteban Poudrier · Watch the original on YouTube

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  • Esteban Poudrier explains that finding a winning product requires analyzing active competitors, content research, and considering various market opportunities or product variations.
  • The speaker suggests considering past winners, seasonal products like Christmas items, and advent calendars for Q4 to help go viral.
  • Esteban Poudrier shares an advanced strategy using a trained AI bot to find winning products in paid ads and bring them into organic content.
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Also, you probably click on this video because you're tired of spending all this time running bad products because you can have everything dialed, but if your product is not dialed, then it's going to be really hard for you to make a lot of money, especially coming in Q4. You don't want to waste these precious months running bad products. So, in this video, I'm going to cover everything from A to Z when it comes down to product selection. How to find the right products. What's the best strategy? Make sure you're going to print as much as possible during this Q4 and not being stuck at testing bad products. So, usually when you watch a YouTube video

like this about product guide, they're going to tell you, "Well, you need this criteria, this criteria, this criteria. And then if you have all these criteria, it's going to be a winning product." And then after you can go ahead and run it, and you're going to make a lot of money, which is completely wrong. This is completely wrong because the truth of the matter is if there's so many active competitor for the product, realistically, it's going to be really hard for you to go viral with the product. And even though it might have all the winning criteria, it's still not going to allow yourself to make a lot of views, which is not going to allow yourself to make a lot of money. So,

really, really important, a product is not necessarily a winner because all it follow all my criteria. A product can be a wow factor, can be in the buy ton, and people actually want the product, and still be a loser product because there's so many other variable in place that you guys need to be conscious about. Second of all, here, a product can be a winner for someone and can be a loser for somebody else. Really important to be aware of that because I see so many people, "Oh, I tested this product. It's such a bad product." And me myself running this exact product and making so much money. If you're a beginner, don't run extremely complex

product that's so hard to go viral because you're not going to make a lot of money. While if you're more advanced, then you can go for these product and make so much more money. You got to really play your cards right. So, I want to cover this product real quick because I think it's such an interesting product. This product did 100K in a week because most of the time it's like these product that are going to go so viral.

So easy to go viral with these funny product. And because it does provide value and because it's cheap for the value it provide to the price the person is selling, it's such a great deal. So, this is why these product converts. There was the main guy running the product. And then after you saw all these people doing all these variation of uh that product, which is another thing. You got to really look at things and be like, "Okay, well, if I cannot beat this person on this particular variation because his video are so good." You can try to look for opportunities. So, in that case, I'm

going to run the product in another niche. I'm going to do another variation of the product. So, we're going to do a test with Christmas projector. You just scrolled, you found this product, and you're like, "Oh, wow, this product have a wow factor, and it's in the passion that I'm in, and it does provide a lot of value or resolve some kind of problem." These are are usually the main criteria. And you see a lot of people in the in the comment. Uh the like to comment ratio is a good sign if there's demand for a product. And then after that, you can do as well a test order, which I've already explained with so many other my YouTube videos. You order

a product on the store, and then after that, you're going to be able to see how much money you've made with the product seeing the order number. But basically, there's so many ways to see if the product actually have proven demand. You can do as well a thing where you go on ChatGPT, and then you ask, "Okay, this is my product. Based on the data, based on the Google Trend, is it a product that actually have demand?" So, before starting any product, you must be aware of all of this. So, first of all, you're going to verify all the competitors, and then after, you're going to analyze everything. This is what I do for every

single of my product. Before actually running it, I look at all my competitors, but not only all my competitors, but all the accounts in the same niche. And I do content research, and I really pay attention to all the data that I have. Then after, I take my decision based on the data and based on what's working for them. And based on if they're doing everything because most of the time, these competitors are not actually going to do every single concept. So, there's one competitor here going pretty viral with uh these kind of profitable as the product. And that's

one of the main thing I'm looking. It's like, if I see all these guys are doing quite the the same thing, and they're not being that original in the visual look, I'm going to be like, it's going to be so easy to beat them because I can simply right away do a concept that they haven't really done, and I can go ahead and implement it, and it's going to go viral. You got to pay attention to everything, how many active competitors there are, what they're doing, how they go viral, and find an edge. You got to really find an edge. If you cannot actually compete against them on the actual video, you cannot do better video

than them, or come up with new concept, well, you got to bring the product either in another market, which is another thing, so either in a Germany market, French market, Spanish market, or you can actually try to do another variation of the product. So, there was this product going quite decently viral, 267k likes. And then after that, you saw other variation of that product. You saw these guys doing this variation, just another version of the product, doing the exact same concept. But because it was another variation, it was easy again

for that person to go viral. If there's none of these option available, and there's no edge that you can go about the product, well, simply don't run the product. So, this is the little verification process that I do for every single of my product to make sure that when I start product, I know for sure that I can go viral so easily because I've already analyzed all these things.

I want to break down everything about specifically what product should I run for this Q4. So, first of all, past winner, okay? So, last year there was this winning product in the product here that I made over 100k. That was for another variation, but that's basically the same product, which was a past winner. So, I simply analyzed last year previous winner, and I was like, "Huh, I remember this is a good product." And now I'm going to run it back this year with AI, and then this is what I did, and this is how I made 100k. There's so many products that people were running successfully with filming for their

product back in the day that I was making so much money. And now, for some reason, I don't see a lot of people running them with AI. There's not a lot of people running these past winner with AI. Another good product to run this Q4 is seasonal product. Christmas items have a huge emotion. There's so much emotion in Christmas. People are passionate about this. People want to have nice decoration for their house this this Christmas. And then a lot of time with these Christmas product, you can do huge kind of like profit as the product, right? So, this is really good to go viral as well. Another thing that

is really good was advent calendar. Now, I'm probably the guy that who run the the most amount of advent calendar. If you can find an advent calendar, which is in a really passionate audience and nobody really have thought of this idea yet, then go ahead and run it and you're going to make a lot of money. And then after you just genjutsu everything, which is another thing in my other video that I cover. It's also product that can be gifted or really, really good product to consider as well. Product like this, which you can create crazy prototype as a product or really, really great

product because they're going to go so viral. You got to think the hook when it comes down to the product, right? Because the hook is the most important part and you got to have all these ideas. I'm seeing a product and there's all these ideas popping in my mind. Oh, I could do that with the product. I could do that, that, that. Oh, uh simple thing that you can do, you got to be aware of is that you got to utilize AI the right way. So, you can actually ask your cloud at ChatGPT, "Yo, I just found this product. It have a crazy hook. Can you find me similar product that I can make crazy prototype as a product hook

with?" Then he's going to give you a lot of ideas. So, now we went ahead and did the burner strategy, but a strategy in my opinion that is way better is actually finding winner and paid ad and bringing them to organic. And most people are not doing this and most people don't know how to do this properly. The main thing why you're not seeing winners in Calldata is because you don't know how to select the right category. Most people will select this without knowing why and they don't actually select here, right? There's so many other subcategories that you got to

really do properly to be able for Calo to show you actual winner for organic and with AliExpress as well and you guys do not know how to introduce product into the market, which is the the best skill ever to have. The best skill ever to have is introducing product into market because you're going to be the first ones, the first ones are running these product. And usually these product tend to convert way higher views to money because these are product that are going to actually solve a real problem instead of providing value. So, if you

guys want my exact category and subcategory for Calo to actually show you winning product, you can DM me the word category on Instagram, which is going to be the link in the description. Now, my Instagram for some reason there's no DM button no more, so you got to swipe up to one of my story and then send me the word category for me to send it. The other thing as well to find winner in paid ads and bring them into organic as Facebook ads library and AliExpress, which are two good tools as well. So, you got to really use all these different tools. So, what I'm going to share with you guys right now,

I should probably not share because this is going to be so valuable, okay? So, a better strategy than everything we've previously covered is you actually doing an AI bot that is going to be trained on finding winner product. A strategy that I did and build an AI bot for it to go ahead and find winner in paid ads and then bring them into organic, right? So, basically that bot is trained based on my knowledge of like what's a winner and then after that what's a opportunity gap

that nobody else is really doing organically, product that have viral visual that it's easy to create viral visual with and have a lot of like good transformation or problem versus solution and great visual to go ahead and go viral with these products. So, the bot is trained for that. As you can see here, send me five more. Um, you know what? He's doing the research and everything and then after that he's sending me the product. Now, I only have to review these products. All these products is product that you would never

seen on your burner. That's the the problem I don't really like with the burner. It's like really repetitive. Now, I know it might be a little limiting belief, but at the end of the day that's kind of a fact as well. You know, the burner is really repetitive. Um, you know, there there is some winner. I'm not saying this is the way.

Um, I'm saying that it's like there's so many different strategies. You got to just use the strategy that's going to be the best for you. And this is why my clients win so much is because they have all these automation that allow themselves to find winning product really easy, that allow themselves to find creatives and things like this that's going to allow themselves to be able to search for viral creatives way easier and be able to do content research way easier because something they're going to send it an image of their product and then it's going to pull all their competitor right away automatically and all the people in the niche. And all these automation took me

so long to build and now that we have them, it is absolutely so easy to win. There is absolutely zero competition. So if you guys want to have access to my one-on-one coaching, it's going to be the first link down the description. So you can actually print the most with Q4. You're going to have winning products, the right strategy, everything, all the automation, and things that people can actually really have access to. And this is why my clients, once again, are winning. So with that being said, hope you guys enjoyed this video. Peace out.

Frequently asked questions

Before starting any product, you must verify all the competitors, check active competitors, analyze content data, and look for an edge.

Christmas items have huge emotion and passion associated with them, people want nice home decorations, and these products can yield high profit as a product.

A better strategy is using an AI bot trained on finding winner products in paid ads and bringing them into organic content.