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After This You'll Never See Social Media the Same Way Again | Chase Hughes – Transcript
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- Chase Hughes explains that psychological operations commonly remove nuance and present false binary choices.
- Chase Hughes states that social media tricks brains into a placebo effect by substituting attention for real connection.
- Chase Hughes describes fractionation in hypnosis where taking a person's emotions up and down makes them go deeper.
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The first victim of sci-ops is this social fear, being afraid of what other people are going to think of me, became weaponized. You could see this everywhere. Like the most rampant example of this is what happened in 2020. The goal of all advertising is A, make you compare yourself to other people, and B, make you think I am not enough yet. Whether you're on the right, somebody's on the left, they're going to show you the dumbest piece of
on the other side of the aisle to make you think they're all that crazy. The scary part is that there's no firewall. The first victim of sci-ops is nuance. And sci-ops is usually the truth, or a thing that is true. And most people confuse something that is true with the truth. And those are very different things. So like if you and I were staring down a paper towel tube right now, we'd both see a circle, but their producer behind the
camera would see a rectangle. What we're seeing is true. The tube itself is the truth. So the death of nuance is the first thing that happens in sci-ops, and usually you're presented with some kind of false binary choice. Like here are the good guys, here are the bad guys, which leads to step two, which is a pre-packaged enemy. And this comes with tribal language, us versus them, we're the good people, they're the bad guys, we need to blow them up, all this kind of pre-packaged
language. Next you have influencers that align. This is where you're going to see 10, 15, maybe 50 influencers that are all kind of like saying almost the same thing around the same few days.
You could see this everywhere. Like the most rampant example of this is what happened in 2020. I don't even know if you're allowed to say the word on YouTube now. The whole thing was a sci-op. The next level is when you're dealing with sci-ops, you have people of authority. Celebrity is different than authority. Celebrity is I need to listen to them because they carry social value. Someone working from the US government doesn't carry social capital, but they carry authority and trust. I
was just in a conversation with someone a couple of days ago and they're like, "The government's going to release all this alien stuff." And I was like, "Oh, the people who made the food pyramid while having access to all of the data about what foods are healthy and what are not." And if I see a person who's former government and they come out with a list of what they're allowed to say and what they're not allowed to say, the definition of that is a spokes person. You don't call someone a whistleblower because they're not
blowing a whistle. It makes me suspicious like maybe they've got some motive or they have an assignment. They've become an agent on someone's behalf for something. That's kind of the overview of psyops and the goal of a psyop is to shift the perception, not the belief, the perception initially and then the context.
So, if I can change how you view a situation, oh, maybe this guy is bad. Oh, maybe he is a threat. Now the context is someone's a threat to you and what do we do the threats? We neutralize them. So, all context >> >> has permission tied to it, but perception has to come first. So, it's always perception gets shifted, then the context and the permission is just a downstream byproduct of everything. One thing I've taught my kids since they were six, they saw commercial for toys or something and I would overdo what the
commercial's covertly trying to say. I would say it out loud. I'll say, "Look at all these kids. Now they have friends because they bought this remote control car and the remote control car is going to make you happy." My son is like 6 years old, he's like, "No, it's not." I said, "They just told you it's going to make you happy and you're going to get lots of friends and they're going to come over to the house." And he's like, "No, that's not true." So, that's layer one. When you hear a message like overdo it and does it sound stupid? Cuz they're covertly giving you the message. Just say it out loud what you're seeing.
Level two is what does this thing want me to feel about it? And that is the biggest thing. You could use that as a fun people watching game. What does this person want me to think about them? What does this news anchor want me to think about the war in Iran. All of these things, just getting that into your mind, and all you start doing is seeing like, "Whoa, everything has an agenda."
An agenda doesn't mean evil. Like, somebody trying to get you to come to rehab has an agenda. It's to save your life. So, agenda doesn't mean evil, but you really start seeing the world through the lens of, "What does this person want me to feel? How do they need me to feel about this?" If you were to define what creates a psychopath in one word, it would be separation. And everything that modern media is doing to us is, "I'm a little bit separate from my neighbor. Let me find the things that
make me different from everybody." Our modern culture is obsessed right now with, "Let me find what makes me different and what separates me from everybody else, instead of what brings us together." Whether you're on the right or somebody's on the left, just get on your phone, go to social media, they're going to show you the dumbest piece of on the other side of the aisle to make you think they're all batshit crazy. But, if you go to Target and you see someone that voted right or voted left differently than you, I guarantee you have 90 times more
in common with that person than you do with these people who are like engineering this stuff. A small group can get presented to you in a way that makes you look like, "Oh, that's everybody. Everybody's batshit crazy." But, then you go out in reality and we see evidence of it every day, but it doesn't prove to us because we're on our phones non-stop. Another two things I told my kids when they were growing up.
Number one, if any adult ever asks you to keep a secret, you need to be terrified. That protected them many times. No grown-up should ever ask you to keep a secret. Number two, you need to be able to spot every time somebody is convincing you that you're separate from something. The goal of all advertising is A, make you compare yourself to other people, and B, make you think, "I am not enough yet." Those are the two big goals. They're both rooted in separation. This mammalian mammal brain inside of our brain, that governs your whole life. If you say,
"I'm going to hold my breath until I die," the reason that you can't is that part of your brain's in charge. It's either going to make you breathe or knock your ass out. This social fear, being afraid of what other people are going to think of me, became weaponized.
Hardcore weaponized just in the last 15, 20 years. With social media coming out, our brains are wired to handle 120 people. And then social media becomes this placebo of connection. And I'm not here to stand on a box and demonize social media. And I don't think anyone that created social media is not setting out to do this. But what social media is doing with this placebo effect is it's tricking our brains into feeling a
little sense of connection, but we're confusing attention for connection. And the second part of this is anybody watching the show right now on their iPad or whatever would agree that we are in a loneliness epidemic. The whole world. We're more connected than ever, but we are in this loneliness epidemic because what we're getting is a placebo of social connection from social media, from all these apps and stuff like that.
I'm sure you've scrolled through social media before. Like you see four or five posts that are just engineered to piss you off. Oh, yeah. And then every once in a while you'll see one of those like videos where you're like, "Oh, we had this baby eagle land on our our front porch."
And it shows the eagle and then it shows them bottle-feeding it and then it shows them a little bigger and he's grown up and he's friends with them now. And like you get this little emotional kick. And immediately when you scroll after one of those, you'll see an ad. >> No >> Yeah. >> Why? >> In hypnosis they call this fractionation. If I can get your emotion to go up and then back down again, every time I take you back up just a little bit, the next time I pull you down you'll go deeper. So, it's proven that we'll go deeper and deeper. And the same
thing, same effect happens with social media. The scary part is that there's no firewall. We can't go download McAfee and put it in our head for making ourselves immune to this stuff. I'm as vulnerable as everybody else. And being able to see that like you're scrolling through social media, you're like, "Whoa, I finally saw that thing." That helps because it's kind of takes some power away from it. There's a lot of psyops there, but I think the one thing that people need to realize is, if I go into a Best Buy right now to go get a
laptop, and they're like, "Do you want this antivirus thing?" And I was like, "Nah, my computer can't get viruses." I'm more vulnerable thinking that I'm immune than somebody who understands how easy it is to hack into a human being and actually pays attention during their day. It doesn't mean you need to be paranoid or anything like that. It just you need to know when is my focus being captured, when am I being shown authority, when am I being grounded in tribalism, and when is my emotion being triggered or set off by something. And if you've got that, and
that's the closest thing to kind of antivirus that we got. The best predictor of future behavior is past behavior. But if you process that and actually start thinking that way, has our government ever done shady We've done some crazy stuff, and then somebody's like, "Now the government's telling the truth." Just look at past behavior. It's all you have to do.
And it doesn't mean you need to like go live in a hut on a mountain and never trust the government again, but it does mean every single thing that you hear, in your mind automatically the word maybe should instantly come up. The moment you get that, you don't go into a situation anymore thinking like, "I know what's going on here." Cuz then you're just going to confirm your own beliefs, which social media is an expert at. With these psyops, you need to really get good at when someone made you feel clever. That's the that nobody
talks about. As a very simple example of this, you hear on the news, "A local woman has been reported missing. Two witnesses say earlier that day she was arguing with her boyfriend. Details after the break." And then in your brain you're like, "I know what happened." They make you feel clever. If a person believes the idea came from within, they cannot argue with it. They can't fight it. They won't reason with it. It's automatically accepted. That is the fastest way that manipulation really takes
place. Every time that we feel clever, and they're like, "Wait second, I feel smart right now. >> What's going on? 100%. >> Yeah. Over time, AI is going to become so pervasive that all we're going to do is crave something real again. We're going to get into a place of being extremely distrustful of digital assets and digital media in general. And I think that distrust of digital media will drive us back to a place of craving some kind of reality and real human >> human connection.
>> Yeah. So, I think that it may be the thing that pushes us backward toward where we need to be, reconnecting. And we're already seeing the world's reaction to shows like this. It's not heavily edited, there's not some narrative being cast and all that stuff. It's super real. And people are already starting to crave that stuff, and I think this is just going to push it even further.
>> Hey, before you go, just remember this. A psyop rarely needs to lie to you. It shows you something true, strips away the nuance, and hands you an enemy. So, when a message hits you, ask one question. What does this want me to feel?
Notice when your focus gets captured, authority shows up, or your emotions spike. And be most careful when you suddenly feel clever, because the moment you think you are immune is the moment you are easiest to hack. The thought you believe is yours is the one you never question.
Just one last thing. After 4 years, I finally launched the Inner Circle membership with selected videos without background music, weekly takeaways and exercises, plus polls on future topics and speakers. If you'd like to join the Inner Circle and support the channel, click the join button below. Either way, I appreciate you being here. Stay sharp, and I'll see you in the next one.