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BUILD YOUR OWN SUPER BOWL COMMERCIAL - Uber Eats - Special (Los Angeles) - CANNES LIONS 2026 – Transcript
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- For the Super Bowl, Uber Eats allowed fans to put evidence into the app and order their own version of the truth or order their own Super Bowl commercial.
- The Uber Eats app drove 3.7 million new app visits during the most competitive week of the year by writing and producing more than a thousand bespoke Super Bowl commercials.
- Every film unlocked a new deal that turned entertainment into orders, delivering Uber Eats' best-ever Super Bowl sales and smashing the previous record by over $36 million.
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This is how the biggest day of American sports entertainment turned into a record-breaking sales day for Uber Eats. After 2 years uncovering the vast conspiracy that football was invented to sell food, >> Turnovers, pancake blocks, scrambles.
Go, I just scored. Feed me more. >> the overwhelming evidence just kept growing. >> Lamb, bass, and red wine. That's not a roster, that's a three-course French dinner. >> So, this Super Bowl, Uber Eats let fans explore just how deep it went by putting all the evidence into the app and letting fans order their own version of the truth. Kind of like a Poké Bowl or a burrito bowl, but, you know, >> SUPER BOWL!
>> JUST LIKE ordering food, fans could order their own Super Bowl commercial. >> >> Every ingredient selected unlocked new evidence for fans to put in their film. >> It's a juicer. >> What? >> Aha! The Hall of Fame's a juicer, Bradley.
>> Revealing a web of new scenes and jokes, >> Ham. >> Bacon. >> Cherry. >> PORK. >> SHUT UP, WOMAN. >> WHAT? >> DOES IT? >> COME ON, COOP. >> Even a whole new cast of conspirators. >> Did you tell him about pancake blocks? >> It really worked for me.
>> For the first time, the Uber Eats app became an entertainment destination, driving 3.7 million new app visits during the most competitive week of the year. >> You sound brainwashed. >> All we had to do was, you know, write and produce more than a thousand bespoke Super Bowl commercials. Every frame was human-crafted, designed to fit together seamlessly no matter which combinations fans chose.
Each version was cooked up and delivered inside the app, retooling our product on the highest-stakes day of the year. But, it didn't stop there. Every film unlocked a new deal, turning entertainment into orders, delivering Uber Eats' best-ever Super Bowl sales, smashing our previous record by over $36 million, >> >> putting our product at the center of the experience, and driving record conversion.
Because while other brands were focused on getting people to spend time with them ad, we got people to spend time in our app. Reframing what a food delivery app can actually deliver. The Super Bowl on Uber Eats.